E-books
The Positioning Playbook
Why the better product loses, and how to stop being it.
$22
4.7 · 447 reviewsFormat PDF + EPUB
Instant download after purchase. Re-download anytime from your Whop library.
Seventy pages on the single question that fixes most "nobody's buying" problems: what are you actually the best option for, and does your homepage say that in the first sentence. Rewritten from three real launches, including the one that failed first.
The making
Three decisions worth explaining.
01
One framework, applied three times
The same five questions run against three real products in the book, so you see it work on more than a hypothetical.
02
The failed launch is in here too
What the positioning looked like before it worked, and exactly what changed — not just the version that succeeded.
03
A homepage rewrite exercise
The last chapter is a worksheet for your own headline, not another example to admire and forget.
Format and delivery
- Format
- PDF + EPUB
- Delivery
- Instant — download link by email
- Length
- 70 pages
- Devices
- Any e-reader, tablet or computer
- Updates
- Free revisions for the edition you bought
- Support
- Email, replies within a day
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